Website assessment
Website Marketing Assessment
“In the information age, build a website before you build a workplace.” – Amit Kalantri.
Your website should be your top sales driver!
The website is the most important marketing asset a digital company can have. If it has not been updated for a while, your key asset can look outdated but also struggle with low quality or missed conversions, high bounce rates, lower engagement, and poor loyalty of the users. The reasons for these problems can be numerous - usability issues, poor UX/UI design, a broken user journey, poor SEO and content, and broken pages, to name a few. Our world-class web strategists will tell you what works well and what does not, the opportunities for improvement, and how to fix those.
The website assessment is ideal for companies struggling to expand their digital footprint.
WHAT IS IT —
Our marketing experts will dive into your website analytics, auditing the current state to understand where the user journey breaks and where the opportunities lie. They will provide a detailed report with actionable recommendations and tips for improvement. From small website revamps to entire site overhauls, our website assessment is the starting point to improved conversions and customer loyalty.
THE PROCESS —
We perform a detailed audit of your website’s SEO and user journey to help you improve your website conversion rates and achieve your business goals.
Confirm your business goals and set the KPIs
We will discuss your business goals and how your website helps you achieve those. As experienced business consultants, we will ask you all the questions to analyze the current state. We will also agree on the KPIs we need to monitor to measure the success of your website’s refresh. Some goals include - reducing bounce/exit rates, improving average time on the website, optimizing conversions to demos, etc. Then we’ll use that knowledge to kick off the assessment of your existing site and make recommendations for improving it.
SEO analysis
The SEO audit aims to uncover opportunities for organic traffic growth. We will provide content recommendations to help you expand the top of the funnel traffic to your website by pinpointing the critical keywords and topics based on search intent and potential ROI.
DELIVERABLES —
SEO analysis and recommendations report
User journey analysis
The user journey analysis is based on detailed research of your data (be it Google Analytics, Ahrefs, Surfer SEO, HotJar Mixpanel, CrazyEgg, or other platforms you might use. Our experts deeply dive into understanding what works on your website and what does not. By analyzing each step of your website visitors, we will be able to identify areas of improvement in your current UX (for example, where people exit, information loops) and will offer specific ideas on how to fix those. This is crucial to improving your website and is at the core of our approach.
DELIVERABLES —
A report based on Google Analytics data & recommendations
Identify content gaps
Based on the user journey analysis and your specific marketing-sales funnel, we identify website copy that needs to be updated or created from scratch to accommodate the user journey better.
DELIVERABLES —
A report identifying content gaps
Create a new website Information Architecture
Based on the marketing analysis, including SEO opportunities for traffic growth and user journey needs, we construct a website information architecture/ sitemap that reflects your needs and goals. This sitemap will include all current and new pages we recommend developing. The IA can be a starting point for your website redesign.
DELIVERABLES —
A mind map diagram
From small website revamps to entire site overhauls, our website marketing assessment is the starting point to improved conversions and customer loyalty. Let’s plan this together.