website marketing assessment
Turn your website into the ultimate lead generation tool
Ideal for companies aiming to amplify their digital presence
The website is the most critical marketing asset a digital company can have. An outdated site can lead to low-quality or missed conversions, high bounce rates, and disengaged users. These challenges may stem from various sources, such as usability, UX/UI design, broken user journeys, SEO/content, and broken pages. Our top-tier web strategists identify effective strategies, highlight areas for enhancement, and provide remedies.
What are the benefits of web accessibility?
- Improve the quality of your front-end code
- Enhance your brand image by becoming socially responsible and inclusive
- Reach a wider audience through improved technical SEO and better user experience
- Become compliant with international regulations and avoid litigation
What we offer
We combine firsthand knowledge of web accessibility from WCAG and ADA with the extensive experience of our usability experts to analyze your website or app and give you recommendations for improvement in line with your business goals. The final hand-off contains detailed technical information and a useful general report to present to stakeholders in order to advocate for accessibility in your organization.
what we do
Our process
We conduct an in-depth website SEO and user journey audit to enhance conversions and achieve your business objectives.
Confirm your business goals and set KPIs
We will discuss your business goals and the website’s role in achieving them. Drawing on our consulting expertise, we’ll analyze your current situation comprehensively, establishing KPIs to measure success. Goals include lowering bounce/exit rates, enhancing average time on the website, optimizing micro and macro conversions. Armed with this insight, we’ll initiate a thorough assessment of your current site and propose enhancements.deliverables
SEO analysis and recommendations report
User journey analysis
Using data from platforms like Google Analytics, Ahrefs, Surfer SEO, HotJar, Mixpanel, CrazyEgg, and more, our experts thoroughly study your user journey. We pinpoint strengths and weaknesses to enhance your website’s UX. By scrutinizing visitor steps, we identify areas for improvement such as exits and information loops, providing actionable solutions. This lies at the heart of our approach to boost your website’s performance.deliverables
Google Analytics data analysis & recommendations report
deliverables
Content gaps report
Create a new website information architecture
From the marketing analysis encompassing SEO growth opportunities and user journey requisites, we build a website information architecture/ sitemap that reflects your needs and goals. This sitemap incorporates all current and new page suggestions, serving as a potential foundation for your website redesign.format
Mind map diagram