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website marketing assessment

Turn your website into the ultimate lead generation tool

Ideal for companies aiming to amplify their digital presence

The website is the most critical marketing asset a digital company can have. An outdated site can lead to low-quality or missed conversions, high bounce rates, and disengaged users. These challenges may stem from various sources, such as usability, UX/UI design, broken user journeys, SEO/content, and broken pages. Our top-tier web strategists identify effective strategies, highlight areas for enhancement, and provide remedies.

What are the benefits of web accessibility?

  • Improve the quality of your front-end code
  • Enhance your brand image by becoming socially responsible and inclusive
  • Reach a wider audience through improved technical SEO and better user experience
  • Become compliant with international regulations and avoid litigation

What we offer

We combine firsthand knowledge of web accessibility from WCAG and ADA with the extensive experience of our usability experts to analyze your website or app and give you recommendations for improvement in line with your business goals. The final hand-off contains detailed technical information and a useful general report to present to stakeholders in order to advocate for accessibility in your organization.

what we do

Our process

We conduct an in-depth website SEO and user journey audit to enhance conversions and achieve your business objectives.

Confirm your business goals and set KPIs

We will discuss your business goals and the website’s role in achieving them. Drawing on our consulting expertise, we’ll analyze your current situation comprehensively, establishing KPIs to measure success. Goals include lowering bounce/exit rates, enhancing average time on the website, optimizing micro and macro conversions. Armed with this insight, we’ll initiate a thorough assessment of your current site and propose enhancements.

SEO analysis

Our SEO audit reveals chances for organic traffic growth. We’ll suggest content to broaden top-of-funnel traffic by identifying vital keywords and topics aligned with search intent and ROI potential.

deliverables

SEO analysis and recommendations report

User journey analysis

Using data from platforms like Google Analytics, Ahrefs, Surfer SEO, HotJar, Mixpanel, CrazyEgg, and more, our experts thoroughly study your user journey. We pinpoint strengths and weaknesses to enhance your website’s UX. By scrutinizing visitor steps, we identify areas for improvement such as exits and information loops, providing actionable solutions. This lies at the heart of our approach to boost your website’s performance.

deliverables

Google Analytics data analysis & recommendations report

Identify content gaps

Based on the user journey analysis and your unique marketing-sales funnel, we identify website copy that needs to be updated or created from scratch to better accommodate the user journey.

deliverables

Content gaps report

Create a new website information architecture

From the marketing analysis encompassing SEO growth opportunities and user journey requisites, we build a website information architecture/ sitemap that reflects your needs and goals. This sitemap incorporates all current and new page suggestions, serving as a potential foundation for your website redesign.

format

Mind map diagram

1

Confirm your business goals and set KPIs

We will discuss your business goals and the website’s role in achieving them. Drawing on our consulting expertise, we’ll analyze your current situation comprehensively, establishing KPIs to measure success. Goals include lowering bounce/exit rates, enhancing average time on the website, optimizing micro and macro conversions. Armed with this insight, we’ll initiate a thorough assessment of your current site and propose enhancements.
2

SEO analysis

Our SEO audit reveals chances for organic traffic growth. We’ll suggest content to broaden top-of-funnel traffic by identifying vital keywords and topics aligned with search intent and ROI potential.
3

User journey analysis

Using data from platforms like Google Analytics, Ahrefs, Surfer SEO, HotJar, Mixpanel, CrazyEgg, and more, our experts thoroughly study your user journey. We pinpoint strengths and weaknesses to enhance your website’s UX. By scrutinizing visitor steps, we identify areas for improvement such as exits and information loops, providing actionable solutions. This lies at the heart of our approach to boost your website’s performance.
4

Identify content gaps

Based on the user journey analysis and your unique marketing-sales funnel, we identify website copy that needs to be updated or created from scratch to better accommodate the user journey.
5

Create a new website information architecture

From the marketing analysis encompassing SEO growth opportunities and user journey requisites, we build a website information architecture/ sitemap that reflects your needs and goals. This sitemap incorporates all current and new page suggestions, serving as a potential foundation for your website redesign.

Tell us about your project

Get in touch
Site 360 Platinum